Gyms & Fitness Signage

SIGNAGE FOR GYMS AND FITNESS STUDIOS

Gyms and fitness businesses, including yoga studios, spin classes, boxing gyms, Pilates studios, dance studios and CrossFit gyms, want their marketing to look good and be easy to understand. Around the premises and inside, signage gives them plenty of ways to tell clients about their services and programmes.

Window graphics, for instance, can catch the eye of people walking past and turn them into new members. Express Print has built a name for high-quality display graphics of any size, backed by our creative team and state-of-the-art printers.

One report found that gym membership in the United States has reached a record high. Around 20 percent of South African adults hold a fitness membership, and the health and fitness industry earns roughly R300 billion a year, growing by about three to four percent annually. To win a bigger slice of this busy market, consider investing in eye-catching signage that promotes your fitness centre and its many benefits.

TYPES OF SIGNAGE FOR GYMS AND FITNESS CENTRES

Here are a few types of signage you can use to improve your fitness centre:

ADA SIGNAGE

It’s important to make your gym or fitness centre a welcoming place for people with disabilities. ADA signage that meets the South African With Disabilities Act makes it easier for people to identify areas and find their way around.

ADA standards require public buildings to provide certain information to people with visual impairments. This includes raised signs for lift buttons and signs showing where lifts and restrooms are, among other things. Express Print’s ADA signage is guaranteed to be ADA-compliant.

ARCHITECTURAL AND GLASS FINISHES

Many gym-goers love modern, stylish gyms with plenty of elegant glass panels for visual appeal and natural light. However, glass can also compromise members’ privacy. If anyone walking past can look through the window and see clients puffing and sweating, they may feel far less keen on working out, particularly if they are new to fitness.

Architectural and glass finishes can help. Glass finishes, privacy glass in particular, keep the light benefits of large panes while providing attractive screens that shield gym-goers from prying eyes. Daylight can still come in from above, but people at street level stay out of sight.

Architectural and glass finishes offer other advantages too. They provide attractive artwork for members to look at and for potential clients to admire from the street. They make your building bright and inviting, encouraging new clients to step inside.

BANNERS

Custom banners can also make a gym or other fitness centre look bright and cheerful. Many people, especially new clients, may find walking into a gym intimidating. Colourful, cheerful banners that welcome them into the lobby can ease that feeling. Bright colours and a friendly design or message can encourage both new and existing clients.

DECALS

Like banners, custom decals create an inviting atmosphere for fitness clients. Your fitness centre can use door or window decals to spell out friendly messages or add personality with fun graphics. Even tired or unsure clients are sure to smile when they walk through a front door covered in bright, uplifting decals.

DIRECTIONAL SIGNAGE

For many newcomers, and for occasional visitors too, walking into a gym can be confusing, even overwhelming. Clients may simply want a half-hour on the elliptical, yet they face a bewildering row of weight machines. Or they may want to get changed but have no idea where the changing rooms are. Directional signage helps members feel more comfortable and confident in a large facility by clearly showing where to go.

FLOOR GRAPHICS

Upgrade your gym’s wayfinding with colourful, engaging floor graphics. Although wall signs for directions are useful and to the point, vibrant floor graphics can add some personality to your fitness centre. Is your athletic facility part of a university whose mascot is a bobcat? Guide people to the restrooms with a trail of cute cat paw prints. Or show clients the way to the swimming pool with a path of bright blue waves. Whatever imagery you choose, your clients will appreciate the helpful directions and charming designs.

TRADE SHOW DISPLAYS

A trade show booth for your fitness centre is a great way to promote your exercise brand and attract potential clients who might never have found you otherwise. Custom signage helps here too. Use event tents, bright flags and table covers to make your booth stand out and grab attention, even in a crowded hall. You can also make custom stickers to hand out as giveaways. Add your contact details to them so visitors can find you easily around town or look you up online.

WALL MURALS

Wall murals are a great way to boost the visual appeal inside your gym. Create a seasonal display, showcase a calming natural scene or design a fun, eye-catching mural for your clients. Giving members something enjoyable to look at while they exercise makes their workout time pass more quickly and helps them build positive associations with their routines.

Using wall murals to create a lively, positive environment also makes it more likely that members will enjoy their gym experience, want to come back, or even sign up for more options.

WINDOW GRAPHICS

Window graphics help you improve the look of your facility both inside and out. Indoors, use them to brighten up window spaces and spark your members’ imaginations while they work out. Outdoors, use window graphics to advertise short-term discounts, promote fitness activities such as yoga or rock climbing, or remind passers-by you’re there with a cheerful slogan or a gym-themed joke.

BENEFITS OF SIGNAGE FOR GYMS AND FITNESS CENTRES

Attractive custom signage benefits fitness facilities in many ways, including:

• Interest generation: Custom signage helps your gym or boutique fitness centre stand out and draw in potential new clients. If all people see of your facility is a plain exterior or people grunting and sweating behind the windows, they may not immediately see the appeal of fitness and exercise. A bright, charming exterior filled with appealing fitness graphics makes the gym look fun and inviting, and sparks interest.
• Information: Giving gym-goers accurate, useful, quality information is essential, so they know what to do, where to go and how your facility can improve their everyday lives. Use creative fitness signage to show your opening hours, rates, seasonal specials, class types, timetables, workout benefits and more. Signage can also clearly and eye-catchingly guide members around the building, whether to the cardio room, a kickboxing class or the restrooms and changing areas.
• Safety and hygiene reminders: It’s also vital to remind members about basic safety and hygiene practices in the gym. A hand-written or printed paper sign will do, but bright, professional signage stands out and gets critical messages across more effectively. Whether you want to encourage clients to lift with a spotter, keep personal items away from the treadmills, wipe down equipment after use or use towels to keep equipment clean, custom signage is your ally. It makes your point boldly and professionally, in a way patrons will notice and act on.
• Promotion of specials: If you have a New Year’s offer to help people keep their fitness resolutions, or you’re offering class packages so new members can try different options, make sure the word gets out with attractive, attention-grabbing signage. Outdoor promotional signage is an excellent way to draw in new clients, and indoor signs can encourage existing members to upgrade their membership for even more fitness rewards.