Truck Wraps
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Truck Wraps
★What Are Truck Wraps?
Truck wraps take your advertising on the move. They are built from large vinyl decals and graphics fitted to the outside of a business’s vehicles. Each wrap is printed with branded messages that tell people about your company.
A wrap can cover every part of a vehicle’s exterior without getting in a driver’s way. Or it may only cover a section of the truck. Either way, the wrap is designed around the size and shape of your vehicles so your message looks eye-catching and polished. Your logo, colour scheme and text will be on show to drivers all day long.
Beyond looking good, a truck wrap also gives your company a way to share its values and personality with the public. The images and wording you choose can help people understand what your business does and which services you offer.
Vehicle wraps often feature a memorable tagline, a range of products, your contact details, recognisable imagery and a logo. You can have a wrap made entirely to suit your marketing goals.
✔How Long Does a Wrap Last on a Truck?
Truck wraps are designed as a long-term form of signage, although many companies like to change the graphics to refresh their messages or visuals before the wrap itself needs replacing.
Vehicle wraps can last up to five years, but as a general guide, they should be replaced every three years. Swapping wraps every few years lowers the chance of residue building up on the vinyl and helps keep the vehicle’s original paintwork in good condition. Truck wraps from Express Print come with a three-year warranty. Window graphics carry a one-year warranty, as the perforations in window film are more prone to peeling.
How long a truck wrap lasts depends on several factors, including the quality of the materials, the quality of the installation and how well you look after the wraps. Truck wraps from Express Print use solvent long-life inks and are laminated with a UV protector to help the wrap last and stay vibrant for as long as possible.
⚙Who Can Benefit From Truck Wraps?
Plenty of people can benefit from truck wraps. In short, if you have company trucks, or your staff drive their own trucks for work, it’s worth considering custom graphics for them. Examples of people and companies that should take advantage of truck wraps include:
- Logistics companies: Whether they’re moving products across the country or delivering to people’s homes, logistics companies can travel in style and gain exposure by wrapping their delivery vehicles. Consumer brands that ship their own products can brand their trucks too.
- Food trucks: For food trucks, eye-catching graphics are essential. Your food truck wrap can showcase your brand and display your menu. If you change menu items or prices, you can cover parts of the graphic to update the information.
- Trades: Businesses or individuals such as plumbers, electricians, cable installers, roofers or landscapers can give their pickup trucks a professional look and advertise their services with custom graphics. If you drive a van, take a look at our van wraps.
- Construction companies: Every construction fleet needs a road-going truck, so why not make it a bold advert for your building services? When it’s parked at a job site, people in the area will see who is hard at work and may call to ask for a quote.
- Individuals: You don’t need to run a business with professional trucks to get a custom wrap. Individuals can personalise their vehicles with their own text, colours and designs. If you love your truck, why not give it the personal touch it deserves and stand out on the road or at your next tailgate party?
💡Why Are Truck Wraps Right for Your Company?
You might like the idea of truck wraps but still not be convinced they’re worth the money. Whether you run a fleet of trucks or only use one or two, you can still get plenty of value from truck wraps.
These are some of the main benefits that make commercial truck wraps a smart investment for your organisation:
🎯1. They Enhance Your Professional Image
If you use company trucks to get to jobs or transport goods, you want them to give anyone who sees them a professional impression. Why settle for plain white semi-trucks or solid-coloured pickups when you could have a branded fleet that looks far more polished?
This matters especially for new businesses that want to seem legitimate and trustworthy. When you pull into a client’s driveway or arrive at a loading dock for the first time, your truck can help create a positive first impression.
🚀2. They’re Cost-Effective
When deciding whether an advertising method suits a company, cost is always a key concern. Fortunately, truck wraps offer companies an excellent return on investment.
Of all advertising types, fleet wraps often deliver the lowest cost per impression. Some studies have found the cost per impression can be as low as four cents per thousand views, which is very affordable compared with other methods such as outdoor signs or newspaper adverts.
With such low costs, truck wraps are one of the most affordable marketing options available to companies with a fleet. Your message can reach thousands of viewers every day for a modest price.
📋3. They Allow You to Advertise on the Road
Many people spend a lot of time on the road and in cars each day. The average commute is 26 minutes one way, and people generally drive 37 miles a day.
Because people spend so much time driving, you’ll miss out on a large audience if you skip truck wraps. For example, if your company runs semi-trucks that cover hundreds of miles each day, a semi-truck wrap can carry your message across the country, opening new markets and helping your business become a national name.
If you’re a local business whose trucks only operate around a city or region, commercial truck wraps are excellent for smaller work vehicles too. Your message reaches the community whenever your drivers are on the road. A wrap can double the value of your work trucks: they already serve a practical purpose, and the wrap adds marketing value.
🌟4. They Can Increase Brand Familiarity
As you work to get your name out there and win new business, truck wraps can help build brand familiarity with your audience. The more people see your name and imagery on the road, the more likely they are to see your brand as trustworthy and consider working with you.
Because brand recognition matters so much, many companies use truck wraps to spread their brand. Of all the ways a company can get its message out, a truck wrap is one of the best, as it gets noticed by a lot of drivers. It’s also a less usual medium, so it’s likely to catch the eye when a colourful display stands out among all the neutral-coloured vehicles around it.
📌5. They Work for All Company Sizes
You might think fleet truck wraps are only for large companies with several trucks, but even the smallest businesses can benefit. Even if you rent your vehicles rather than owning them, you may be allowed to place an easily removable decal on them.
If your business has one or two trucks, the benefit of having even a single wrapped truck on the road outweighs the cost. A single wrap can attract enough attention to be worthwhile.
Wraps can also go on people’s personal vehicles. Some savvy companies have made use of the gig economy by paying everyday people to have a vehicle wrap fitted to their cars. Much like a branded T-shirt for your car, the driver carries your message wherever they go. Even the smallest businesses can make a big impression on potential clients or customers.
✅6. They Can Refresh the Look of Older Trucks
If your company runs older trucks, they may start to show signs of age and wear. To keep your image professional and up to date, a wrap can make a tired truck look fresh again. It covers up blemishes, so the truck can hit the road without you worrying that its appearance will reflect badly on your company.
A vehicle wrap costs far less than a new truck, so why not give your existing vehicles a facelift and keep benefiting from their functionality until an upgrade is really needed? You could repaint the trucks, but a wrap has a distinct advantage: it turns them into branded vehicles that help advertise your company.
🛠7. They’re Easy to Update as Needed
Although fleet wraps are durable, your company will sometimes want to update its graphics. Unlike other graphics, fleet wraps can be quickly removed or customised. If only a small change is needed, you can swap out individual panels to add new information or make design tweaks. If vinyl changes are needed across a larger section of the wrap, you can use graphic overlays that add small labels over the original panels.
Graphic overlays and small panel changes can be valuable in several situations, including:
- Information change: If your company’s details change for any reason, it’s vital to update them on your truck. Keeping your phone number, address, website or email address current lets people get in touch if they like what they see on the wrap. Rather than redoing your entire fleet’s wraps, you can update just the sections that carry the information that has changed.
- Tweaks to logo and graphics: Whenever you change your logo or graphics, your trucks should reflect the change too. An out-of-date logo or graphic can confuse viewers about your company’s image and weaken brand recognition.
- Panel damage: Because trucks are always on the go, panels will occasionally get damaged. When minor damage occurs, such as a scratch or discoloured panel, a fresh panel can quickly replace the damaged one.
When small changes aren’t an option, a truck wrap can be removed entirely. Usually, the warranty for the wrap will cover the cost of removal.
📈Tips for Truck Wraps
If you’re thinking of adding commercial truck wraps or semi-truck wraps to your fleet or a single vehicle, there are some basic tips to follow:
★1. Keep the Design Simple
Since your truck and other vehicles on the road often travel at speed, you don’t want your wrap to be overly complicated. Keeping the design simple helps you communicate effectively with other drivers.
It’s common for companies to include their slogan, logo, name, website and phone number on their wrap. This content is about all you need for an effectively designed truck wrap. Plenty of empty space is a good thing: it makes the wrap easier to read and draws attention to the important information.
✔2. Design for All Angles
Because wraps turn your truck into a display, think about each side of the vehicle individually, so that whichever angle someone views it from, they’ll learn something about your company. Your design can wrap around the truck, but each side should make sense visually on its own.
You can opt for smaller decals that cover only part of the truck, but consider the extra impact of communicating with viewers from every angle. For instance, a driver behind one of your trucks in traffic will only see your wrap if it extends to the back of the vehicle.
Make sure features such as headlights and doors won’t disrupt your design. Keep text like contact details in clearly visible spots on the truck.
⚙3. Adhere to Vehicle Laws
With vehicle wraps, you need to follow any state or local laws governing displays on vehicles and driver visibility. This mainly matters if you’re wrapping the windows as well as the body. Some areas prohibit window coverings, even those designed to offer one-way vision for drivers.
Understanding the legal limits you must work within is an important first step, so you can then design a wrap that complies with the law and is still as effective as possible.
💡4. Let a Professional Install Your Wraps
It’s best not to try installing a fleet wrap on your vehicle yourself. Instead, a professional trained and certified to fit truck wraps should do the job.
A professional will have the specialist tools, such as scalpels, adhesion tools and custom scissors, needed to fit the wrap properly. They’ll also know how to apply it so it’s airtight, avoiding bubbles and wrinkles. Fitting a truck wrap properly takes practice and can take hours. Rather than risk a poor installation, hire a professional to make sure the wrap looks as good and lasts as long as possible.
🎯5. Gently Wash the Wraps
Although fleet wraps are built to withstand the elements, you should still wash them with care if you want them to last. When they get dirty, handwashing is your best option, as it lets you lift grime and dirt as gently as possible. Use a mild soap and a soft cloth, rather than corrosive products, harsh scrubbers or chemical solvents.
If your company puts trucks through automated car washes, choose the gentlest cycle available. Wraps should never be cleaned with a pressure washer. Also, after a vehicle has been wrapped, wait a week or two before washing or rinsing it.
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Thinking About Adding Truck Wraps to Your Vehicle or Fleet?
Whether you run a single truck or an entire fleet, a truck wrap is a great way to spread your brand’s message. Your truck keeps its practical purpose and also becomes a moving advert that has been shown to work. If you want your truck wraps to leave a lasting impression on everyone who sees them, Express Print is here to help.
We're the business print specialists
At Express Print, we have 10 years of experience in the print industry, building a reputation for fast, personalised service and high-quality print and design. Our print facilities, design skills and service levels have helped thousands of businesses grow. And with Centres across the country, you have access to a print specialist close to you.
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